Top 15 ways to grow your email list
Email marketing is a beautiful medium to engage your audience at different stages of online email marketing. Like any other marketing medium, it has evolved over the years. This conventional marketing approach is as practical as other marketing mediums and, stats say, more effective than other mediums.
Why should you work on growing your email list?
The most crucial reason behind growing the email list is you own the list. Suppose you get trapped in algorithm changes of any social platforms or any search engines. You will suddenly lose all the website visitors. Fixing the problems to get back rank will take time. In a situation like this, an email list can help you get in touch with your audience.
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The following approach will help you grow your email list.
Before you start growing an email list, it would help if you have an email subscription form ready for you. You can register for Aweber email marketing and get an email subscription form that you can use while growing your email list.
Place an email subscription form on your website.
You must add an email subscription form to your website or blog. How the subscription form shows up depends on your taste in web design. I prefer triggering subscriptions based on any event. Like on mouse scroll or someone scrolls your blog till the end, you can show the form and ask for an email subscription.
Publish content on your website periodically.
Writing quality content is essential. Nowadays, most websites publish content regularly. Not all drive visitors with this practice. The one prominent reason behind this is all the printed content on the internet is not adding value to readers. Content writers are more language experts than subject experts. The more authenticity you bring to your content, the higher your chance of getting noticed and shared on social platforms. Please create a content calendar in advance, so you don’t miss posting.
Adding a CTA to your content.
People don’t respond in one go. So, adding an email subscription form alone can’t grow an email list. You should also add a call to action button at the right place on your website.
Organize a webinar
Organizing a webinar is one of the ways that will help you in growing the email list. It would help if you chose the subject wisely. Suppose your choice of the issue shows that you are going to add value to your webinar registrant. People will sign-ups for the webinar. Create informative content for the webinar and never outsell your sell yourself. The moment people register for the webinar, you can ask them to add it to your newsletter list. It is up to you how smartly you ask for email subscriptions.
You can also create a webinar video and ask for an email when somebody tries to download the video.
Create an eBook
I have emphasized in the above paragraph regarding value addition to your reader. It will help if you choose a subject that is going to add value to your reader. You can also ask your audience what they would like to read in an e-book from your niche. Creating a poll on LinkedIn or Twitter can help you get an idea about the audience’s needs. Before writing an ebook, don’t confine yourself to writing it in 30 or 50 pages. Instead, think about writing that is going to help your audience in some way.
Create content series
While writing a blog, we come across topics that we should write in a series of blogs. In how many parts you should write depends on your command of the subject. Such blogs can help you in gaining an email subscription. You can offer a free reading of your blog’s first series. Then you can ask readers for their email for the next part of the blog. If your blog is compelling, readers will not be able to resist sharing their email addresses.
Ask for email addresses at the conference.
Once in a while, as a marketer, we do get a chance to attend marketing seminars. There is a high chance of putting your company stall in those conferences. It is common practice to showcase your product. You can ask for email addresses gently while showcasing your product.
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