If you are looking for new leads for your business, pay-per-click advertising is the best option. You must invest in paid advertising because the return on investment is excellent and measurable. Pay-per-click advertising is for everyone, whether your business is new or you have been running an online business.
Starting paid advertising on Google ads is not an arduous task, but generating leads regularly from paid advertising requires an immaculate execution of a well-planned strategy. Therefore, you will have to monitor and optimize the process periodically but not in haste. Once you follow the process, your spending on pay-per-click advertising will be worthy. Google keeps coming up with the new feature now and then; however, I have listed a few everyday things that will help you optimize the campaign.
Table of Contents [Hide]
- Adding the relevant keywords to your Google ads.
- Adding negative keywords is essential for any Google ads.
- Create a separate landing page for different Ad groups.
- Do check Ad Scheduling.
- Don't change your settings frequently.
- Add ad extension to your Google Ads.
- Different Bidding Types.
- A/B Testing of your campaign.
- Don't forget to remarket your audiences.
Adding the relevant keywords to your Google ads
There are three types of keywords that you can add to your ads. However, sometimes, despite adding relevant keywords to the campaign, they won't perform. Therefore, it is better to remove keywords that are not generating leads for your business because they are also eating your money.
It would also be wise to remove keywords which are having zero impressions. However, such keywords are not burning your pocket, but they will clutter your data.
Important Note: Paid advertisements are great for instant results, whether you want to grow the website visitors, increase the number of leads, or increase the installation of your mobile app.
You might like this:
Adding negative keywords is essential for any Google ads.
A negative keyword stops your ad from appearing irrelevant to your business on the search query. Therefore, it is necessary to have negative keywords in your pay-per-click advertising, particularly if running a search campaign. You should frequently check your keywords and search queries to optimize your Google ads by adding negative keywords.
Create a separate landing page for different Ad groups.
Relevancy in Google ads matters from search engine and end-users points of view. It is not wise to show your end-users the same landing page for 100 keywords. How can the identical ad copy or landing page be relevant to 100 keywords? Google ads give a poor or average quality score to irrelevant ad text. It does affect your ad spending. You might have to pay extra bucks to be in the top search positions.
So the better way is to create different ad groups of 15 to 20 keywords, write ad copy and have a landing page for those keywords. The engagement on your landing page will be significant so does the conversion.
Do check Ad Scheduling.
When we create a Google ads campaign, we run the campaign all day. After running the ads for one month or a period, when you think you have sufficient data. You must analyze the data at what time and on which day your ads are performing if your ads don't perform at a particular time. It is wise to pause your ads for that specific time. If your marketing budget is tight, you must apply this change in your campaign. You will save money and use it when your ads perform.
Don't change your settings frequently.
Google ads run on a machine algorithm. Therefore, all the changes you make in the campaign take time to reflect on the result. Consequently, it is not wise to apply changes frequently. Once you optimize your campaign, allow your ads to settle. Google takes time to create audiences of your type based on your changes to the campaign. So before you apply any changes to the ads, take your time and see all the missing components, then do the changes. You will have more clarity on when to apply changes when you start managing a campaign.
Add ad extension to your Google Ads.
The ad extensions are crucial tiny information to your ads. If you fill all the extensions available in Google Ads, it will lead to more clicks and better engagement with your ads. However, adding extensions doesn't guarantee your extensions will show all the time. The manual of most Google Ads extensions is available. Following them will ensure more visibility.
Different Bidding Types.
There are different bid strategies in Google ads. It would help if you chose those bidding strategies based on your business objective. For example, if you are looking for maximum reach, a cost-per-thousand impression bid type would suit you. On the other hand, a cost-per-click campaign serves those who want visitors to the website by paying a fixed amount for a click. It is advisable to experiment with different bid strategies and then determine which bid strategy works for your business goals.
A/B Testing of your campaign.
What works for someone might not work for you in Google ads. Therefore, It is advisable to experiment with the A/B testing. This AB testing is the only way to find what is working for your campaign. After that, it is up to you to experiment with the percentage of the audience. There might be certain things that would be industry-specific or may be seasonal. For example, the return on investment on gift products will differ in the holiday season compared to the regular day. Oversometime you will have data to experiment with that will help you improve the performance of your ads campaign.
Don't forget to remarket your audiences.
The attention period of humans has decreased. We don't go into the reason behind it, but you must not ignore it as a marketer. It would improve your engagement if you targeted your audience by different means. Our suggestions would be to retarget your organic audiences as well. Consider running a banner or video campaign to retarget your audiences. Continue running the campaign, whichever gives you more engagement. The better way is to create an audience segment to retarget your existing audiences. For example, if someone has visited your sign-up page, it doesn't matter which medium helped them reach that page. They are prospects. It would be best if you treated such visitors differently.
A well-optimized campaign is best for your business. If you are not running a campaign, you are only losing revenue, But if you are running a paid campaign and not optimizing your campaign, you are losing your money and the future income. Therefore, it is better to optimize your Google ads campaign and expand your business.
Please Read Dreamnlead Comment Policy before Comment.