Organic growth takes time. The best practice is to organically improve your website's performance and run a paid campaign simultaneously if you have started your business. The old website owner should also give pay-per-click advertising a try. There are pros and cons to all advertising methods.
In the following paragraph, you will know why you should invest in pay-per-click advertising.
- Know how the audience interacts with the website.
- It helps you in finding the right keyword.
- You can generate instant traffic for your website.
- You are not bothered about algorithm changes.
- Re-marketing drives more conversions.
Paid marketing can help you know how audiences interact with the website.
If your website is new and you want to know how your target audience will engage with the website. It will help if you run PPC on your preferred platforms. Specific metrics will help you understand the performance of your website. Good analytics software will also let you know the audience's behavior with the website.
Paid marketing helps you in Keyword research.
When you run Google search ads in Google Ads, you put keywords that trigger your ads. So it doesn't matter how much research you have done on Keywords. You will fall short of user intent. There is an option to see key phrases that users are searching for. However, you have to filter the negative keywords regularly to optimize Google Ads.
It is a different topic, and you can read about optimizing keywords by filtering negative keywords. User search phrases will give you vague ideas on specific phrases and a rough idea of other keywords that you should use on your website.
Generate instant website visitors with pay per click advertising.
Paid marketing gives you instant website traffic. Unlike SEO, you don't have to wait till your keywords rank to get website visitors. Pay-per-click advertising is available on major search engines and social media platforms. Depending on your requirements, you can choose platforms and start advertising.
Search engines algorithm changes don't deter your marketing activity.
Most search engines keep changing the algorithm to improve the experience of users. Often, the sites caught in the violation during algorithm changes get penalized. As a result, they have to suffer from their website visitors. It is not that your site can't recover from the penalty, but it takes time. This is not the same with paid advertising.
As long as you follow the criteria to run paid ads and pay for the advertisement, the ads won't stop running. Therefore, you don't lose the website traffic; hence no sudden loss of revenue.
Re-marketing helps drive more conversions.
It is not easy to grab people's attention, and in this internet age, it has become more challenging. Paid advertising has the option to retarget your visitors. Here, I am not talking about the banner ads. But, you can also target visitors with search ads. The best part is that you can retarget the visitors from all the different mediums like organic, social, email, etc. Re-marketing your audience with various methods always helps you drive more conversions.
If you are not running a pay-per-click advertising model, you should run it. It works well with other online marketing channels. If you gather insight and sync well with different marketing methods, it could do wonders in generating revenue.
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