Marketing automation is fast-evolving technology, and it has proven its mettle. As a result, all seasoned marketers invest in different tools to leverage automation for their benefit. As technology is evolving for good, the terminology also changes. Here in this blog, we list marketing automation terms that you should know. These terms will also help you understand marketing automation and its functions. You might find some variation in words as we frequently see new platforms coming into play.
However, the essence of those words will be similar.
I have listed one marketing automation term from the alphabet that will give you clarity about marketing automation.
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Attribution: It helps you identify the right source of conversion. There are different methods by which your prospect converts. For example, some users will take action on the first interaction with your content, whereas others will engage multiple times before taking any specific action on your website. When running ads on various channels, it becomes challenging to identify the medium of leads. In such cases, attribution is the answer.
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Buyer's Journey: There are stages before a customer buys. Those stages where a customer is unaware till they gather information and decide to purchase the product is a Buyer's journey. You can put it as the customer's path to purchase.
Behavior-based automation: The automation is to automate communication. Behavior-based automation is the contact to your audience, such as email, gets triggered by the behavior of the user's action.
Call-to-action: A piece of content that engages the user to take a particular action. It is an essential part of your buyer's journey—the better the CTA, the better the performance of your campaign.
Drip marketing: Sending automated series of emails to nurture your lead with a sales funnel is drip marketing. The behavior-based automation lets you create a drip campaign.
Email Marketing: Sending a direct message to promote a product or service. The old-school method plays a vital role in automation.
Gated Content: It is a type of content that end users can access only after filling in personal information such as name, email, etc. Generally, end-users fill the data in the exchange of an eBook, white paper, or a case study.
Interruption-based marketing: Push notifications or pop-up messages interrupt the audience with a sudden note and are the best examples of interrupt-based marketing.
Key Performance Indicator: A KPI is a way to measure the campaign's performance or overall marketing. Here, you evaluate how a company is achieving business objectives. It is a broad term that applies to all marketing mediums.
Marketing Qualified Lead: A MQL is more likely to become a customer because their engagement with your content is high among other leads.
Segmentation: When you divide your data into categories based on demography, age, or anything so that you can send a similar message to a group, it is segmentation.
Trigger: It is an answer to an event. Trigger helps automate the messages. For example, a follow-up email based on interaction with the previous email is the perfect example of a trigger.
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