A guide to using hashtags on social platforms
A hashtag is any word/letter that starts with #. For example, #CPC and #costperclick both are hashtags. However, one abbreviates cost per click, and the other is a complete word. The hashtags are clickable after adding the pound(#) sign in front of the strings. The clickable part is only a hashtag because a space works as a separator to a hashtag.
Therefore, people can easily follow the topics of their interest. On different social media platforms, users use it to promote their content. Thus, a hashtag has become an integral part of social media. If you want to grow on social media platforms, you must use hashtags strategically. In this guide, I share all the crucial things about the hashtag so that the next time you publish a post on LinkedIn or Twitter, you don't miss out on leveraging it.
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What are the benefits of using the hashtag on different social platforms?
The benefits of using a hashtag are many. First, it helps you get better engagement on your posts even if you don't have a decent number of followers. Second, you can target a particular group of people. Understand it differently. Influencers also don't update content on social platforms without the hashtag. However, they have tons of followers. This means there is more reason to use hashtags on social media. Below I have listed the benefits of using hashtags.
Important Note: If you want your content to trend, you must choose a hashtag and create content with it. It will help your content trend if your content motivates your followers and random users to participate in the hashtag you have started.
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Hashtag lets you gain likes and followers on respective social platforms.
If you use hashtags strategically, it helps you gain followers. You know it improves your visibility. So regular use of the hashtag in your posts significantly enhances visibility. One certainty is you will gain followers and likes on your posts. Whether it will be in bulk or small numbers depends on your post quality and your ability to produce content regularly. So it is vital to put hashtags in all the posts you create for respective social platforms like LinkedIn, Facebook, Twitter, or Pinterest.
Hashtag boosts your brand awareness.
A branded hashtag is unique to your brand—your brand name or your brand's product are the branded hashtags. A branded hashtag always increases your brand awareness and lets your audience connect with your brand. You can create a buzz and run contests with ease. For example, create a custom hashtag for a festival campaign. Ask your followers to participate in the contests using the custom hashtag you have made. You can also ask your followers to tag their network and participate in the competition.
However, this is more on the strategy part of the hashtag. But this is also the advantage of the hashtag that tracking the participation of the people becomes effortless if many people start posting content with your hashtag, the higher chance you will trend on the respective social platform.
Hashtag structurally labels your content.
When you write a post, your content is always about something. So, for example, if you write about email marketing tips, your post will be about tips that improve email marketing. So adding a hashtag #emailmarketingtips make sense. However, adding a hashtag, not from a marketing topic like #cat is not a good practice. You have understood how hashtags categorize your content.
The algorithm of social media categorizes your content on the base of hashtags. So users following the hashtag #emailmarketing will see your posts even if they are not following you. Using the right hashtag for your content is the best strategy for content promotion and building your niche audience.
How to use a Hashtag in a post?
There is no fixed rule for using a hashtag. However, the best practice of using a hashtag is not to make your content look untidy. It is upto you to decide whether you want to place hashtags in the content or bottom of the post. If your post is longer, you should put hashtags in the paragraph of your content. Otherwise, it is better to put hashtags at the bottom of your post. One thing is sure. You should avoid adding hashtags at the start of your content.
Some content creators convert their text from the post into a hashtag. You can also do that by adding a # on the words from your post.
How many hashtags should you keep in a post?
While creating a post, it comes to mind how many hashtags we should put in a post. I prefer it to three. However, you must have come across using more than three hashtags on many influencers' posts. I don't know why influencers use many hashtags because it makes the post unreadable. You may think that restricting posts with limited hashtags will limit your reach. It is not valid. The social platform's algorithm doesn't work that way. So my suggestion to newbie content creators would be not to use many hashtags and make it difficult for your audience to comprehend.
What is the best strategy to use a hashtag in a post?
I will write methods of using the hashtag that works for all social media. However, If you have read the above paragraph, you have also got strategies to use hashtags in your social profile. The only rule of using a hashtag is being relevant to your content and brand. So, find popular hashtags in your niche and start creating posts accordingly. It would amplify your growth if you also found trending hashtags from your relevant category.
If your competitors are generating decent engagement on their posts, it would be wise to check their posts and see what hashtags they are using.
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