Become consistent to unlock growth and succeed in every area of life.


Consistency is doing similar things over time.

So many people need help to become consistent. However, showing up daily at a specific time is a challenging task.

So many people need help to become consistent. However, showing up daily at a specific time is a challenging task.

But you can become consistent.

a crucial metric for the growth of a SaaS company

Read through! It may inspire you to become consistent.

Beginning to become consistent is a journey.

So many people start but, in between, give up their goal.

There could be many reasons behind but among all. However, there is one common reason.

I am not getting rewards.

In the early days, the focus should be to become consistent.

You start showing up daily in itself as a reward.

Monetary rewards or success will happen with a system after you become consistent. You become efficient with consistency. Then, of course, you need discipline and self-control. In Bhagavad Gita, Krishna said a thing whose essence is "One must be unattached to the fruits of one's actions."

The age-old message is universal and will be valid in any Yuga.

The challenge people face in becoming consistent.

Important Note: Remember, growth is not always immediately visible. Stay committed to your goals. Over time, your efforts are likely to yield results, even if they may not be apparent in the present moment.

Finding and sticking to a routine that works for you.

We all have different environments at our place. So waking up at 4 am could not be your thing. So it is better to find a routine that works for you, and it is one most significant challenge. Please remember you can be consistent even if you don't wake up in the early morning. You also have twenty-four hours even if you wake up at different times.

Understand the above context with an example, if you have a job and want to do a side hustle, you must check the time you give in the office. And if you are married and have a baby. Then it is clear you need time for your family as well. Therefore, you must find a routine to which you can stick. It is not arduous, but you must check your daily lifestyle.

Let the customer know how easy it is to use your product

The customer least cares about the technology you used to build your SaaS. To them, how easy it is to use is the primary concern. So you need to educate your customers. How easy it is to use. Let them know. It is possible with a knowledge base system for your product. Make it easily accessible. Find a way to embed your knowledge base link in your welcome email. An email marketing tool with an automation feature for such an activity is best. Remember to create campaigns based on customer interaction with your product.

Conversational intelligence software is good to have

Yes, you read it right. This software is must-have. You must know how to use it effectively. You can integrate this software with your knowledge base system. Your customer could quickly seek help from the chatbots. Your support team can also be at ease and focus on other issues.

A Customer Support Team

Suppose you have a great product, a knowledge base system, and a higher churn rate. It would be best to have a technical support team who can address your customers' trouble. Chat support, if needed, a call is necessary to understand your customer's exact problem. If you have a support team, train them to engage with your customer frequently and address their issue.

You might be targeting the wrong audience

So many platforms are available to run paid ads. Creating ads on such platforms and running them is a relatively easy task. The challenge is to reach the right audience and many other tasks. If you can drive relevant visitors soon, your ads will continue performing. An unrelated business will become a paid member but, eventually, leave you.

Churn Rate

Sometimes people make impulsive buying decisions, particularly in retail. In a few instances, I have also seen it in SaaS-based businesses. They got to know about a system that yields results. They buy the product hastily but need to figure out how they can use it for their benefit. You can only do a little for those customers. However, build a personal rapport so once they need it fully. Then, they come back to you.

How to reduce the customer churn rate?

Analyzing your customer churn is essential. You improve things when you know the problem. Below I have mentioned a few issues that most SaaS business face. My experience says you need a holistic approach to fix customer churn.

When a customer doesn't renew the subscription, it would be best to ask them why.

Here is how you can do it. Before the subscription is about to expire, you inform the customer about it. The moment they cancel their subscription. It would help if you asked there the reason behind it. However, The last thing you want to do is to irate a customer when they leave. So remember to make the process easier for them.

Listening to the feedback of customers helps you understand your product better. You know the shortcomings you should fix to improve them.

Another way of bringing change to your product is to look at competitors. Suppose you come up with better what your competitors have to offer. Then with this, you shall be able to keep your customers hooked to your product.

Tell them what they will miss if they cancel their subscription.

Make video tutorials

Video tutorials are a better approach to telling your customer how easy your tool is to use. One advantage you have of a Youtube tutorial is that it will give you an online presence. Therefore, upload your tutorial on Youtube.

Create a good deal for the customer

Most businesses offer a deal or discount to allure a customer. If a 10% discount you are offering for a month. If applicable to your business, make a deal with the customers to give them a 15% discount for three-month subscriptions. It would help if you worked on creating offers.

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