Email marketing is an essential component that you should include in your existing digital marketing strategy. It provides several benefits that help in the growth and expansion of the business. The best part is that this strategy doesn’t require a lot of budgets.
It allows a business to connect with the audience in a personalized way while maintaining its budget. With this technique, marketers can connect with their customers and prospects in a targeted manner.
This helps to deliver ROI as well as generate revenue for the business. So, we have compiled a set of reasons why a business should include email marketing in its digital marketing strategy.
Email marketing provides a more extensive reach.
Email is viewed as the web currency. Any business that is online and has an active email address can connect with its prospects and customers. In comparison to social media marketing such as Twitter and Facebook, email marketing is less prone to data breaches. No *channel has a broader reach in comparison to an email.
Email marketing effectively conveys your message.
Another significant benefit of email marketing is that it gets your messages across the desired audience effectively. The possibility for your business email to be seen by your customers is 45 times more than Facebook and other marketing methods. Email marketing is a proven form of marketing that ensures that your audience obtains your message.
Email marketing drives more conversions to the business.
This is another significant benefit of email marketing. The main objective for email marketers has been to convert potential consumers into paying consumers. Nothing is a more powerful channel to drive conversions than email.
This is because the average click-through rate of any email campaign is close to 3%, and the average click-through rate that you get from any tweet is merely 0.5%. So that is the difference that makes email marketing better compared to other marketing strategies that a business adopts for its marketing, growth, and revenue generation.
6 Best E-Marketing Tools
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Benchmark Email
Benchmark Email is a company in California that was established in 2004. They provide a robust set at a competitive price. Due to simplicity and value for money, Benchmark occupies a place in the industry.
The company has a strong portfolio of tools that comprises impactful visual automation, good analytics, and smooth A/B testing. It also provides the ability to integrate with social media channels such as Facebook, LinkedIn, and Twitter.
There is an additional benefit for small businesses as benchmark Email also offers reasonable CRM. It is provided free to a maximum of 2,000 contacts. The Pro service comes at a highly competitively price. It is also worth considering the feature for businesses.
Benchmark Email Pros
This is the highly recommended software for email marketing. Here are some of the features and advantages of using this software.
- Offers Free Service to 2,000 contacts
- Automation Pro version is designed to be Easy to Use
- The company provides 24/7 Support over the Phone & Chat in nine Languages
- Good Sentiment Ratings on Twitter
- Convenient Responsive Email Editor
Benchmark Email Cons
So, here are the features of this email marketing software that many have found unappealing.
- Image Storage Costs at the rate of $5/m
- Reports of Email Deliverability Issues
Benchmark Email Pricing
Now let us look at the vital feature of this product. The company is ranked in 4th place for the best pricing Email Marketing Services. Presently, the service is available in two types of pricing models. Benchmark simplifies the task by providing free service and the Pro service, where other email service providers offer complicated service tiers of service.
- Per Contact Pricing: The user is charged to store several contacts that comprise unlimited email sends.
- Per Email Pricing: By choosing this pricing model, users can store an endless number of contacts. However, they need to pay per thousand email sends.
Benchmark is an excellent Free service that is superior to the free service offered by other services.
Exemplary Free Features of Benchmark Email:
- Maximum contact storage capacity of 2,000 with a maximum of 14,000 emails per month
- Click Heatmap Reports
- Drip Campaigns
- RSS to Email
- Survey and Polls
- Unlimited Video Hosting
- The simple and transparent pricing model
Benchmark Email Marketing Features
The company provides a collection of predesigned email templates along with high-quality images to use in email campaigns. This is an excellent tool for small businesses that get compelling features at a meager price. Following are the key features of Benchmark Email
- Email Marketing Automation
- Unlimited Email Sends
- Autoresponders
- Segmentation
- Tagging
- Drip Campaigns
- Facebook Audiences Integration
- CRM Integration
- Automated Customer Journey Funnels
- Events Management
- Collection of Email Capture Forms
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ConvertKit Email
ConvertKit is another top-rated email marketing provider platform that was founded in 2013. In comparison to other platforms, you would find that ConvertKit provides a simplified email marketing platform to users, especially small to medium level businesses. It also emphasizes the results and makes them effective.
The dashboard of this platform is designed to keep you focused on the performance metrics. It gives you a glimpse of your performance every time you work on this application.
The platform offers two email builders as the Legacy Editor and New Email Editor. The former offers the basic level of text styling to its users. The latter is a style-conscious email builder that provides more visuals and intuitiveness to users. It enables users to insert the following types of content blocks in the email:
- Image
- Video
- HTML
- File
- Divider
- Personalization
- Button
- Numbered List
- Unordered List
- Snippet
- Heading
- Blockquote
The platforms offer an opportunity for users to customize their emails with the help of CSS code. This applies to all types of ConvertKit emails.
The platform provides a deep insight into the open rate and click-through rates for emails. Users of the platform can also look at their email sequences are performing. This includes the number of active subscribers present in the sequence, the number of email subscribers who have finished the sequence, the open and click-through rates, and the number of people who have unsubscribed in the email sequence.
ConvertKit lets its users view the following subscriber segments that are automatically generated by the system. This includes:
- All Subscribers
- Cold Subscribers
- Confirmed Subscribers
- Complained Subscribers
- Bounced Subscribers
- Canceled Subscribers
ConvertKit also provides a robust collection of landing pages and forms that includes:
- 7 modal form styles
- 6 inline form styles
- 1 sticky bar form style
- 6 slide-in form styles
- 41 landing page designs
ConvertKit provides an incredible visual automation builder that comes with six different types of automation templates.
Users get three options to choose to create impressively designed automated forms. These include Action, Condition, and Event. Users can choose from the following list of events to choose from:
- Tag is deleted
- Tag is added
- Product bought
- Date occurs
- Custom field
Users can take the following actions to choose from:
- Add tag
- Remove tag
- Email sequence
- Delay
- Move subscriber
- Set custom field
Users can choose from the following conditions:
- Tag
- Custom field
This established email marketing platform integrates with several e-commerce, membership, and course platforms. This includes:
- Booklaunch
- Gumroad
- LeadPages
- Gravity Forms
- OptimizePress
- Patreon
- Podia
- OptinMonster
- SamCart
- Squarespace
- Shopify
- Stripe
- Teachable
- WishList Member
- WooCommerce
- WebinarNinja
- WordPress
- Zapier
- Zippy Courses
Some of the other features offered by ConvertKit are:
- Double opt-in
- Gdpr compliance
- A/b testing
- Resend to unopened
- Can-spam compliance
- Deliverability
GetResponse Email
Getresponse began its business in 1998. It has more than 350,000 individuals as of date. Several small to mid-range companies use this platform to implement their email campaigns. Getresponse is an email marketing app that enables users to perform a wide range of functions such as:
- Form a mailing list and store your data onto it
- Send emails to subscribers present on the mailing list
- Automate emails to subscribers through the use of ‘autoresponders’
- See and analyze statistics that are related to email campaigns. This includes open rate, forwards and click-through, etc.
Getresponse also provides a list of e-commerce features, landing pages, automation builder, webinar hosting, team management, e-commerce, and automated sales funnels.
The platform provides four Getresponse plans:
- Basic: This plan begins at $15 per month. Users can send an unlimited number of emails to a maximum of 1,000 subscribers
- Plus: This plan begins for $49 per month for a maximum of 1,000 subscribers
- Professional: This plan begins for $99 per month for a maximum of 1,000 subscribers
- Max: In this plan, the price is negotiable.
Core features of the email marketing basics of Getresponse:
- The ability to expand, import, and host a subscriber list
- A selection of themes to be used for e-newsletters
- Autoresponder functionality
- Split testing
- Responsive email designs
- In-depth reporting
- Landing pages
- RSS feature
- Blog to-email functionality
- List segmentation options
The software lets you send action-based messages or time-based messages to users. Time-based options comprise cycles, and user actions initiate action-based messages. These actions include:
- Opens
- Subscriptions to particular lists
- Clicks
- Completed transactions or objectives
- Changes in contact preferences
- Birthdays
- Changes in user data
Getresponse offers the ‘Marketing Automation’ feature wherein it provides a sophisticated option to users to sequence their emails automatically. The feature enables you to create automation workflows with the help of a drag and drop builder.
Some of the key webinar features of the platform are:
- Attendees don’t have to install any software for attending the webinar
- Video sharing functionality
- Screen sharing functionality
- Single-click record of webinars
- The facility to upload Powerpoint presentations to the platform to be used during the webinar
- Free online storage to playback files
- 1 month of free trial for 250 subscribers
- Import contacts from 3rd-party address books that include Zendesk, Magento, and Salesforce
- No limits on the total number of emails to be sent in a day
- Easy-to-use tracking tool with Google Analytics integration
- Comprehensive library with numerous resources to assist users
- Top-notch and award-winning customer support service
- Landing page creator
- Exemplary tools for list management
Aweber Email
Aweber is another email marketing platform that got founded in 1998. Presently, the company has a solid base of 100,000 individuals and businesses who uses this platform for email marketing. This is an appropriate email marketing software that is highly easy to use.
Its ease of organization and navigation of features makes it ideal for inexperienced marketers who have no prior experience in email marketing service. AWeber comes with an adequate number of advanced-level features that help satiate the requirements of experienced marketers who form highly targeted campaigns.
Aweber is a wonderful email marketing application that enables users to:
- Rorm a mailing list as well as capture data onto it
- Design newsletters to be sent to the subscribers present on the list
- Automate email marketing through the use of ‘autoresponders’
- View, as well as examine, analyze statistics that are linked to email marketing campaigns
Aweber pricing model
The company offers 2 variants of the pricing model as ‘Pro’ and ‘Free.’ Where the Pro is for professional and advanced marketing professionals, the Free model is designed for newbies in email marketing.
- Hosting and emailing the subscriber list with a limit of a maximum of 500 subscribers at $19 per month
- 501 to 2,500 subscribers at $29 per month
- 2,501 to 5,000 subscribers at $49 per month
- 5,001 to 10,000 subscribers at $69 per month
- 10,001 to 25,000 subscribers at $149 per month
The free version of Aweber allows you to make use of most of the platform’s features. The benefits of a free plan are applicable when the mailing list is lesser than 500 subscribers. Users also get a 14% discount on the price if it is paid quarterly.
Also, they get a 14.9% discount to people when paying them on an annual basis. Furthermore, Aweber also offers discounts for students as well as not-for-profit organizations.
Key features of Aweber
Here are some of the key features of Aweber that you should know:
- The ability to import as well as host a mailing list
- A broad range of templates
- Marketing automation functionality
- autoresponders
- reporting
- responsive email designs
- split testing
- RSS
- Blog to-email functionality
- a landing page builder
- support through email, phone, and live chat
- list segmentation options
- integrations with 3rd-party apps
- Access all plenty of freely available digital marketing resources
Users can upload the below file types:
- XLS
- TSV
- XLSX
- CSV
- TXT
Presently, Aweber allows users to use the below fonts in their emails:
- Arvo
- Lora
- Merriweather
- Lato
- Merriweather sans
- Open Sans
- Noticia Text
- Playfair Display
- Source Sans Pro
- Roboto
- Permanent Marker
The platform is ideal for bloggers who wish subscribers on their mailing lists to receive e-newsletters that contain their latest posts. It can help them save time as well as generate money. This makes this platform an utmost part of the e-marketing solution.
Omnisend
Omnisend is a great email marketing platform that eliminates the time-consuming task of engaging, converting, and reactivating eCommerce customers. The platform offers easy-to-use email marketing, multiple available channels, and automation. This makes it ideal for eCommerce businesses.
Features of their email campaigns:
- A single easy-to-use platform that provides powerful, and eCommerce-tailored feature that assists in driving sales impact
- 14-day free trial
- No need for a credit card
- Pre-built E-commerce Workflows
- Purpose-built for nimble
- Automation Splits
- Retention Analytics
- Completely leverage customer data
- Segmentation
- Drag and Drop Content Editors
Omnisend provides a comprehensive library of email templates that makes it easier for users to form professional and code-free stunning emails. With this platform, you can customize your emails to fit the brand, dynamic discount codes, add products, and save them in the form of presets for email campaigns. Also, users can use the platform to create on-brand and shoppable emails in less time.
From welcome messages and cart recovery to customer reactivation, their automation library provides inbuilt workflows for each step of the customer journey. Their drag and drop workflow editing makes it easy to adjust as well as visualize the sequencing. The platform even enables users to develop an email marketing strategy from scratch level.
The platform prioritizes the most considerable impact marketing tactics that rely on data that uses AI-driven customer analytics, insights, and segmentation.
Omnisend provides detailed segmentation that enables the user to split their lists along a host of lines that includes:
- Personal details
- Buying history and
- Email interaction history
This email marketing platform helps the user to capture the contact details of visitors. It provides customizable and TCPA and GDPR compliant forms so that users can instantly start to engage with their customers with automated messages. Some of the pop forms that it provides to users are:
- Landing Pages
- Popups
- Wheel of Fortune, and
- Signup Boxes
Another benefit of this platform is that it helps to connect and easily manage email for several eCommerce stores in a single account. With more than 40 integrations, the software helps to remove the cumbersome duplicate work. It provides readily available integrations with existing eCommerce stack and partner applications to boost the growth of the business.
Here are some of the benefits of Omnisend:
- It is a specialist platform for eCommerce,
- It is developed around an omnichannel advertising experience
- It looks impressive when you combine seven advertising channels that include:
- SMS
- Facebook Messenger
- Facebook Custom Audiences
- Google Customer Match
- Web Push Notification
SendinBlue
Sendinblue is an all-inclusive email marketing service that takes care of the email marketing needs of the business. It is a convenient, reliable, and intuitive platform to create an email blast and then send it to the list of contacts.
The platform offers an easy-to-use visual interface in the form of an email builder to create messages straightforwardly. It brings a wide range of enticing features, such as conversion funnels, webinar hosting, etc., to make it an all-in-one marketing platform.
The process of email design is entirely drag-and-drop, which makes it easy to create your message. It doesn’t offer a vast collection of licensed images. You need to source your own. This could result in an expensive and time-consuming process. Creating an effective email using the above robust automation will make it easier for users to customize the sales funnel in any way that you can imagine.
This email marketing platform is an ideal solution to tackle the challenges faced by small-scale and medium-scale businesses. It is an excellent way to automate email marketing on the budget. It provides various features that include a CRM, marketing automation, SMS, extremely competitive pricing, landing pages, Facebook ads, and transactional emails. It is also a popular email plugin for a popular content management system as WordPress.
Launched in 2012 presently, the platform has more than 80,000 users. It is capable of sending 100 million emails every day. Sendinblue provides two types of plans to users: Free plan and Paid plan.
The free plan includes marketing automation, up to 300 emails daily, and phone support (for the initial 60 days). It also provides advanced automation such as lead scoring and web tracking. On the other hand, paid plans begin at $25 a month for around 10,000 emails.
The templates offered by the platform are all responsive. This implies that they can adjust themselves on their own to suit the device on which you need to view them. This includes a mobile, desktop computer, tablet, etc. A preview function helps the user see how the newsletter appears on each. It offers a wide range of reporting and analytics options to users as well.
Sendinblue also offers aggregate performance and sales metrics to elaborate campaign and automation reports. Their actionable reporting tools make it easier to perform data-driven growth decisions.
The software lets you enhance the sales potential as well as offer a consistent and omnichannel customer experience. It also helps combine SMS, email, and more channels on one platform.
Conclusion
Email marketing is believed to be the most vital tool in the tool belt of every savvy marketer. It is good at reaching customers, building personal relationships with them, and succeed your business. All of these email marketing tools are remarkable. They are equipped with a variety of clever options to assist marketers in optimizing their email campaigns.
Some of the best options and techniques that a business should implement with these tools are advanced email automation, personalization, segmentation, landing pages, and forms. All of these techniques will drive it towards increasing conversions.
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